PDF Ebook Business Ethics: Ethical Decision Making & Cases
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Business Ethics: Ethical Decision Making & Cases
PDF Ebook Business Ethics: Ethical Decision Making & Cases
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About the Author
O. C. Ferrell is The James T. Pursell Sr. Eminent Scholar Chair in Ethics and Director of the Center for Ethical Organizational Cultures, Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing at the Anderson School of Management at University of New Mexico. He has also taught at University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. He received his Ph.D. in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is also a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. He was vice president of publications and is president-elect for the Academy of Marketing Science. He has received numerous awards, including the first recipient of the Marketing Education Innovation Award from the Marketing Management Association, a Lifetime Achievement Award from Macromarketing Society, an Southeast Doctoral Consortium award for service to doctoral students, the Harold Berkman Lifetime Service Award from the Academy of Marketing Science and the Cutco/Vector Distinguished Marketing Educator Award. Dr. Ferrell has co-authored 20 books and more than 100 articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing.
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Product details
Paperback: 544 pages
Publisher: Cengage Learning; 11 edition (January 1, 2016)
Language: English
ISBN-10: 1305500849
ISBN-13: 978-1305500846
Product Dimensions:
8 x 1 x 10 inches
Shipping Weight: 2 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
204 customer reviews
Amazon Best Sellers Rank:
#35,606 in Books (See Top 100 in Books)
The book has good content but I rented the e-book and it does not have text to voice capability. I am getting my MBA, work full time and I enjoy running while listening to a couple of chapters as I feel like I am multitasking. It would be great is this book had the capability to allow that.
The author seems to think that ethics is meant to be complicated. It was easy to understand but the author just keeps grinding the information. It gets too repetitive that you don't learn it. You begin to skip parts. I have read other ethics textbooks and this is one is one of the few books I never want to reference back to. Corporate Governance should not be drag for 3 pages by repeating the same information many times with no drawings or graph to make your point just plain words repeating over and over the same information.
This is a very well written book that makes the material understandable to someone who hasn't ever taken any kind of ethics class. It gives real life application examples and explains the ethical dilemmas from different perspective that the reader otherwise wouldn't think of. It's definitely not perfect though as there were some situations that was slightly difficult to read.
College book rental.. the way to go. Delivery is quick and price is less.
Good book on the subject, although I don't like textbooks with too much material
What I needed but too expensive
Good quality product. Would buy again.
ethics is essential to a better society
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