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, by Sandra Long
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Product details
File Size: 14334 KB
Print Length: 161 pages
Page Numbers Source ISBN: 1938015436
Publisher: Hybrid Global Publishing; 1 edition (September 16, 2016)
Publication Date: September 16, 2016
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01LZI1EYJ
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Amazon Best Sellers Rank:
#272,336 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This book explains step by step how to optimize your profile to be the most effective for career and business building – exactly what all my options are - and unlocks all the possible uses that can allow you to really create your personal brand. How many times have I looked at other people’s profiles and wished I knew how to present myself as well? Even the ability to publish on LinkedIn, taking the step into presenting myself as a thought leader, has always been both a mystery and intimidating to me. Every time I thought she’d leave me hanging, the advice or how to instructions were on the next page. She doesn’t present everything as cookie cutter. She makes it clear you should take whatever resonates for yourself and run with it – not run with everything.Now I know EXACTLY what I need to do. It’s like the author is literally standing behind me guiding me, even being as detailed in helping me select the best words to describe my professional experience (there’s a complete list in the accompanying website the author has set up to accompany the book!).There is so much tucked into LinkedIn that you can use without spending a dime to advance where you are at in your career. Grateful to have found this gem. I read it once and now I’m going back, taking it chapter by chapter and making changes where I want.
LinkedIn for Personal Branding is a must read for any professional. Understanding how to leverage your LinkedIn profile to advance your career or your business interests is as crucially important as making great first impression during an important interview. Your LinkedIn profile IS THE FIRST IMPRESSION! Sandra Long does a masterful job of teaching her readers how to navigate and exploit the full features of Linked In in a very easy to read, step by step, engaging manner. Her expertise comes through in every chapter. Finally! A ‘how to guide’ to mastering our professional image on social media! I have been waiting for a book like this for a long time. I have highlighted and annotated several key points. I have already put Ms. Long’s advice to use for my own profile and I have seen a step up in traffic from the LinkedIn community. I highly recommend this book. I carry it with me all the time in my backpack for easy reference. Good luck and happy reading!
Recently, I create an account on LinkedIn. And I really did not know all that can be configured in this type of account. I thought I could have any kind of profile picture. but we must carefully select the pictures that we place there, because it is a network for professionals. In addition to the description. we must use different parameters.In this book is described in detail how to use LinkedIn, everything is well explained with examples. It is very important to have good presentation on this platform, It is a presentation of your personal brand, to connect with other professionals.
This is a fantastic book! It delivers on the promise of the title! Sandra Long's LinkedIn book does more than offer information on how you can maximize your presence on LinkedIn thereby maximizing your visibility on the web. The format provides a great forum for introspection -- which is key to creating a positive and relevant LinkedIn presence, and therefore a powerful resume.I recommend this book to my colleagues and my students to help them maximize their professional online presence. One of the side benefits is that once you have gone through the book and created your profile, you will know more about how to best yourself than you did before. Even though LinkedIn is evolving since it was acquired by Microsoft, Ms. Long's book walks the reader through many of the areas of the site that are both helpful and not intuitively visible.
There are a lot of ways you can help further your influence and your exposure in the 21st century, and one of the best ways is through the use of social media. However, some social media sites are harder to figure out than others. This book is dedicated to helping you not only navigate LinkedIn, which is a site that is often misunderstood; it also tells you exactly how to grow your brand through it. This includes things that are easy to do, like how to determine what people can see about you on your page, how to set it up, and even how to make sure that you appear first in search engine results. It shows you how to follow these steps in an easy to read format and even runs you through the basics, like how to take a great picture, with real examples. In fact, there are charts and pictures to show you many of the things that are being discussed, so you won’t get lost. I think this book would be great for anyone that wants to use LinkedIn for what it’s designed to be used for, or has an account and wants to make their page look better or more professional.
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